Meet Laura Sieger

Laura Sieger is the Chief Marketing Officer for Maurices who begins everyday with coffee and meditation. Her personal mantra is to just do one thing, which is how she keeps it all so balanced.

Tell us a bit about yourself.

I’m a mom of two high school girls (ages 16 and 18). My husband and I spend our “free time” watching all of their sports activities (although a little lighter schedule due to COVID). We live on a lake just outside of Duluth, MN and spend our summers (and winters) enjoying lake life – wake surfing, paddle boarding, pontooning, skating, snowshoeing – you name it. We love to travel as a family and do almost anything tied to water activities. Our greatest adventure was traveling to Australia and snorkeling the Great Barrier Reef.

I’ve spent most of adult life working in marketing and am currently the SVP, Chief Marketing Officer for Maurices, an amazing women’s retail apparel company based in Duluth, MN with 920+ stores and eComm. I love my job as it’s a great company culture and we support women in our communities in so many ways.

I’m passionate about supporting women and giving back to our local communities through volunteering, and financial support. 

How did you get involved in your work?

I graduated with a degree in PR and business and later went on to earn my master’s in business management. I’ve always been passionate about building brands with a focus on being customer centric – really understanding through data and insights what really matters most to customers. I love to story tell and turn insights into actions and help communicate ideas.

What is the best part of your day?

The early morning. I love the quiet house overlooking the lake when no one else is up. There’s nothing better than a hot cup of coffee, reading from my daily meditation book to start the day for inspiration and grounding. Then, I’ve been trying to start a new habit of yoga sculpt on most mornings. Since gyms have been closed, my youngest daughter got me into finding workouts on YouTube. It’s a great way to have a “trainer” motivate you and you can find so many different workouts to keep it challenging and new. Plus it’s easy from the comfort of your house.

Who inspires you?

My daughters. I know that may sound cliché but I’ve been so impressed and frankly learning from them as they’ve handled with grace and resilience all of the challenges the pandemic has brought them, especially my daughter who is a senior of high school. They inspire me to be a better role model. 

How have you been taking time for yourself lately?

In addition to making the mornings my “me time”, I read every night before bed to “unwind my mind” – nothing serious, just for fun and relaxation. I’ve been getting outdoors a lot more during this pandemic and have re-discovered many great activities – snowshoeing, paddle boarding, hiking, etc. 

What is the best piece of advice you’ve heard recently?

Build joy. Protect joy. One of my co-workers gave this to me on a key chain so it’s always with me. In a year where there has been so much negativity and so many challenges, we talked about how we can build joy and protect it. It’s not always easy but it’s a great reminder.

What do you think women need right now?

My own personal mantra as of late has been “do one thing” and I shared this with one my colleagues who recently loss her dad, which really seemed to resonate.

Women are trying to juggle so much right now – work, home, kids, aging parents – and all of those “normal” already-challenging balancing acts are even more amplified during this pandemic. It’s been challenging to plan anything with so many unknowns and the environment continues to shift. I’ve heard so many women say, “I’m not sure I’m enough” or “I feel that I’m failing at everything” as they are trying to juggle so much.

So, on the really overwhelming days or days when it’s hard to think what to do next or prioritize what’s most important on the list, just start somewhere – “do one thing” – whatever that may be – take a 10 minute walk, pay one bill, reach out to one friend – something that will make you feel you’ve accomplished something or something just for you.

We need more love and kindness – to ourselves first and then inspire and motivate others by passing it along.