Meet Indira Kovaci

Indira’s journey as a small business owner began with a Craigslist ad. Now she owns PrimRose Boutique and Allora Salon & Suites along with her husband. The last year has been tough on small business owners, but Indira has learned to embrace the hardships.
Tell us a bit about yourself.

My name is Indira. I’m a mom, wife, entrepreneur, go getter, and kindness trendsetter! I love my little Ladyboss daughter more than life itself. My husband is pretty great too! Together we own PrimRose Boutique and Allora Salon & Suites. I never stop moving, innovating, & promoting. I start each day with kindness and a cup of coffee.

How did you get involved in your work?

It’s kind of a funny story, but in a nutshell my husband told me to look for a “shop” for mechanic work and I ended up finding a boutique shop for sale. I always had a passion for small business and retail. I didn’t like working for minimum wage at department stores, so when the Craigslist search resulted in “boutique for sale” I didn’t even think twice!

What has it been like to run a small business during a pandemic?

Unpredictable, nerve wracking, emotional, uncertain, and exhilarating.  No one had any idea what to expect, but I can say that I am thankful for each and every connection I made, all of the tears shared, and every hurdle passed.

Who inspires you?

Other small business owners inspire me. My daughter inspires me. My husband inspires me.  My family inspires me. I am surrounded by people who inspire me every day, from my wonderful booth renters, to the courageous customers that walk through my door every day.

How have you been celebrating yourself lately?

Taking time for myself from little things like exercising, joining networking groups and a lot of self care!

What is the best piece of advice you’ve heard recently?

If it isn’t going to matter 6 months from now, don’t fret it too much!

What do you think women need right now?

Women need courage. We need the courage to live life in a way that is true to ourselves, not the life others expect us to have and live.