Ladyboss Feature: Kirsten Jensen

Kirsten Jensen is the Founder and Digital Strategist of Next Action Digital, coaching and training brands and individuals to see social media as an opportunity to create meaningful connection.

Kirsten, briefly tell us what you do:

My approach to social is as a cheerleader for other people vs. someone who does social media for organizations. I believe social media is about connection, not technology. I like to teach people how to lift up what others do through social.

What’s your favorite part about what you do?

My favorite part is the “aha” moments! When those things that seemed daunting instantly become clear. The thing I love most is that when you give people the tools for engaging on social media, they come up with better content than I could ever create for them. They take the ideas I suggest and make them 10x better. You can see that they are sharing that piece of themself that really connects them to someone else.

What was the best career advice you’ve ever received or have to offer?

It’s really important to know when to pick up the phone instead of writing an email. If you have to ask someone to read it, it’s probably better to call. Even just being mindful of that as an option. In “The Speed of Trust” by Stephen M. R. Covey, he talks about relationships as bank accounts. It’s where you deposit and pull trust from. When people trust each other, they can get things done way faster. You can’t beat the in-person connections, because those are the biggest deposits.

Why is it important for LADYBOSSes to be social media savvy?

I think if we go back to the concept of trust deposits, social media does not replace personal connection but it does keep you connected. You can’t possibly have coffee with every person you want to each month.

If you think about social media as connecting with people who are important to you, then it completely changes your perspective.

What are your top must-read books for LADYBOSSes?

  1. “The Speed of Trust,” by Stephen M. R. Covey
  2. “The Desire Map,” by Danielle LaPorte
  3. “Presence,” by Amy Cuddy
  4. “Thanks for the Feedback,” by Douglas Stone